Lotteria is a fast-food restaurant chain under Lotte Group – one of the five largest conglomerates in South Korea. For seven consecutive years, Lotteria has ranked No.1 in ‘Brand Power’ awarded by the Korea Management Association, and has also been recognized as No.1 in brand competitiveness with the ‘Brand Stock’ title by a leading brand valuation agency. Lotteria entered the Vietnamese market in 1998. Today, as an international enterprise, Lotteria is a leading player in the domestic food service industry with more than 240 restaurants across 52 provinces and cities nationwide. This achievement reflects Lotteria’s continuous efforts and commitment to growth.