KidZania applies the edutainment model

In the context of constantly evolving modern education, the concept of edutainment is becoming a prominent trend, harmoniously combining learning and entertainment experiences. Among these, KidZania stands out as the world’s leading edutainment model, where children can immerse themselves in various professions and learn through vivid, engaging experiences.

What is edutainment model?

Edutainment concept

The term “edutainment” is formed from the combination of “education” and “entertainment,” referring to activities or products that combine learning with entertainment experiences. Through interaction, play, or experience, edutainment helps participants acquire knowledge naturally, enjoyably, and more easily.

Why is edutainment important?

Education is becoming increasingly important in modern education because this method makes the learning process more engaging and effective. Instead of passively approaching knowledge, children participate in engaging and lively activities, thereby increasing their interest and ability to remember knowledge.

In addition, the edutainment model provides a positive environment where children can explore and learn through fun. The combination of learning and playing helps reduce academic pressure and encourages a proactive spirit in exploring the world around them.

KidZania successfully applies the edutainment model

KidZania is a prime example of how this educational model can be applied to create engaging, real-world experiences for children. The “interactive city” at KidZania is not just an amusement park, but a fascinating miniature world. Here, children have the opportunity to role-play various professions, honing their life skills through fun and deeply educational activities. Currently, KidZania has expanded to 27 locations in 24 countries worldwide.

A method combining educational and entertainment elements

By combining practical educational elements with engaging entertainment activities, KidZania provides children with rich experiences, helping them explore the world around them while developing themselves naturally.

KidZania’s edutainment model is built on three core elements:

• Entertainment: Create a fun and engaging environment where children can enjoy their free time with a variety of interactive activities.
• Education: Encouraging children to learn through practical experiences, thereby developing essential life skills and improving important indicators such as EQ (emotional intelligence) and AQ (adversity quotient)…
• Social connection: Contributing to social development by creating community-based learning activities, helping children understand their roles and build social connections.

Role-playing experience

One of KidZania’s distinctive features is its immersive experiential learning model, where children freely learn by directly participating in activities simulating real-life professions. KidZania’s space is designed like a miniature city with streetscapes, houses, and transportation, creating a vibrant living environment.

Here, children aged 4 to 15 can try their hand at various professions, from doctor and engineer to chef or firefighter. They have the opportunity to explore their interests and abilities and gradually form initial awareness of future career orientation.

Educational benefits

The edutainment model that KidZania applies not only provides career guidance for children but also brings many great educational benefits.

• Educational development: Tasks and simulated scenarios in each profession encourage children to develop critical thinking, analyze problems, and find appropriate solutions.
• Team spirit: Through interacting and coordinating with friends in role-playing activities, children develop communication, cooperation, and teamwork skills.
• Empathy and understanding: Just like in the real world, children are involved in work and receive wages for their own labor, thereby learning to appreciate their own efforts and those of the people around them.
• Financial knowledge: Learn how to manage your finances by planning your spending and saving with kidZo, the unique currency of the land of KidZania.
• Confidence and independence: By completing tasks and challenges in each role, children gradually build confidence, enhance self-esteem, and develop a proactive spirit in all activities.

Conclusion

With nearly 30 years of development, KidZania has skillfully built a successful edutainment model and become a part of the childhood memories of many generations. It’s a place where education and entertainment intersect, creating experiences that are both fun and meaningful, helping children learn and play in a vibrant miniature world. In Hanoi, children can directly explore this space on the 5th floor of Lotte Mall Tay Ho. With a pioneering spirit in experiential education, KidZania not only provides memorable moments but also ignites dreams and inspires children to confidently reach their full potential on their journey to adulthood.