Founded in 2018, Be Group is a leading digital consumer platform in Vietnam, built on an open, multi-partner ecosystem. Starting with ride-hailing services beBike and beCar, Be has rapidly expanded into areas such as BeTaxi, flight booking, delivery, and Cake by VPBank digital banking. With a vision to become the go-to platform for Vietnamese people’s everyday needs, Be is committed to delivering safe, innovative, and convenient experiences for customers while fostering growth opportunities for its community and partners.